
Jon Falker
Product and go-to-market as one function. Seven companies, from bootstrapped to Fortune 500, across B2B and B2C.
I'm a full-stack product and marketing executive with more than 20 years in tech, Series A through IPO. I've run the sales, marketing, and product functions. We've gone from $10M to $20M and from $200M to >$1B.Currently bootstrapping Firehorse, which builds vertical AI agents that handle high-stakes paperwork in commercial real estate loan servicing: document intake, compliance determination, stakeholder reporting, deployed inside the client's own cloud. I'm the Firehorse CPO.If you're building something impactful and want the leverage of a powerful brand/product tandem, get in touch via LinkedIn or Substack.
I built this attribution system
Using Salesforce, HubSpot, and UTMs to create more accurate attribution



