Jon Falker

Product and go-to-market as one function. Built from zero, six times, across B2B and B2C.

I'm a full-stack product and marketing executive with more than 20 years in tech, Series A through IPO. I've run sales, marketing, and product at the same company, which is rarer than it sounds and changes how you build all three. The assignment is usually the same shape: no brand, no pipeline infrastructure, no repeatable motion, and a number someone needs to hit. What changes is the industry, and it has changed a lot.Currently bootstrapping Firehorse, which builds vertical AI agents that handle high-stakes paperwork in commercial real estate loan servicing: document intake, compliance determination, stakeholder reporting, deployed inside the client's own cloud. I'm the Firehorse CPO.If you're building something impactful and want the leverage of a powerful brand/product tandem, get in touch via LinkedIn